Clarity is another important unit of measure for your diamond and all gemstones that you ever purchased. Clarity refers to the practice of transmitting light with a minimal scattering. Clarity could be considered to be just as important as color and your diamond selection just for the simple reason that clarity really adds the dazzle to the overall picture which the diamond emits. Clarity is graded on a scale and again if you are a not comfortable with what you're seeing you at your jeweler versus what he's telling you the clarity is then you should ask as many questions as possible. A jeweler is working for you in an invasive jeweler and probably has something to hide so you should remember that when you are asking questions and if he is short with you or is not as forthright as you think he should be then you should probably take a pass on this particular jeweler.
Diamond clarity is measured by a diamond clarity charge and this is something that all jewelers should have readily at their disposal. If your jeweler does not offer to show you what is on the diamond clarity charge then this is a problem and you should bring it to their attention. It may have just been an oversight so you should know that against him straightaway but you should demand to see the diamond clarity chart.
All diamonds are rated on a clarity scale and diamond clarity ratings are listed on your record of purchase when you finally do get a certificate of ownership for your gem. If you need more information about clarity ratings for your diamond then you should certainly ask. The worst thing you can do is not ask enough questions and then regret not getting information sooner.
Da Beers is an organization it deals and predominantly loose diamonds which her uncut and are new to the market. Many DeBeers diamonds and up getting cut down into much smaller, more palatable stones that have the benefit of added clarity for your jewelry purchasing consideration.
If you're interested in planning a more about diamond clarity ratings but you don't want to go into a store and be pressured by salesperson then you can do a great deal more research by investing in some books, magazines, or even going online. There is a wealth of information out there available for you and really the only thing you need to do is seek it out.